This is the placeholder while I draft the first issue. Subscribe if you’d like to be there when it lands. Should be in the next week or two.
Here’s what to expect:
Every other week, one long-form essay. Each one takes a widely-held assumption about B2B marketing and looks at what’s actually underneath it. Not contrarian for sport. Considered.
What you won’t get: listicles, sponsored content, “in case you missed it” recap emails, or anyone trying to sell you anything in your inbox.
What you will get: an hour-long read, written by an operator who’s spent 20+ years inside marketing organizations watching what works and what doesn’t.
First issue is on marketing’s strange relationship with underperformance.. It’s worth thinking about why.
See you soon.
— Bill
Founder, Marketing Systems Guild