For years I’ve built marketing budgets the same way. Start with the revenue target, work backward through average conversion rates, and land on a spend number. It looks clean in the planning meeting. It falls apart when channels saturate, costs shift, or a small market has a fluke quarter.
This short video shows another way to plan. It borrows two ideas from aerospace and financial risk management to run a budget through thousands of possible quarters. You walk into the CFO’s office with the odds of breaking even instead of one number and a lot of hope.
That kind of analysis used to take a data science team. AI tools now put it within reach of any marketer.
The figures in the video are an illustrative example, not client results.
