Demand Gen Claude Skills

Open-source operational intelligence for marketing and growth leaders.

Most AI marketing tools fail because they generate generic copy or offer high-level advice devoid of commercial context.

These skills are different. Built by Bill Becht (Marketing Systems Guild), each skill executes one discrete diagnostic workflow using your own data and gives you a straight answer.

• 100% Private: Nothing is sent to an external server. Everything runs locally inside your Claude session.

• Platform Agnostic: Works on all Claude plans (including Free) and Claude Code.

• Open Source: Released under the MIT license.

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  The Toolkit

  1. Marketing Mix Model (MMM)

  • The Question It Answers: What does each marketing channel actually drive, and where should the next dollar go?

  • Best For: Eliminating last-touch attribution bias and optimizing multi-channel budget allocation with statistical rigor.

  • Action: Download

  2. Revenue by Channel

  • The Question It Answers: Which channels actually turn into closed-won revenue, and where are we leaking cash?

  • Best For: B2B marketing leaders who need to defend pipeline contribution with board-level financial integrity.

  • Action: Download

  3. Pipeline Leak Finder

  • The Question It Answers: Which sales stage kills our deals, and which operational fix is worth the most?

  • Best For: Revenue Operations (RevOps) and demand teams diagnosing conversion cliff-offs between MQL, SQL, and Closed-Won.

  • Action: Download

  4. Customer Segmentation

  • The Question It Answers: Which accounts are worth the sales effort, and how exposed is our current revenue base?

  • Best For: ICP modeling, tier-1 account prioritization, and churn risk analysis.

  • Action: Download

  5. Archie (Account Intelligence)

  • The Question It Answers: Is this new inbound account worth working, and where did it actually come from?

  • Best For: SDR and outbound teams looking for instant account research and attribution qualification before routing leads.

  • Action: Download

  6. Campaign Brief Builder

  • The Question It Answers: Can this campaign actually hit its assigned target, and what does every team owe it?

  • Best For: Growth architects aligning creative, paid media, and SDR teams to shared conversion math.

  • Action: Download

  7. Prove It or Fail It

  • The Question It Answers: Will this growth experiment work, and how will we know with certainty in 30 days?

  • Best For: Growth teams running lean experiments without wasting quarterly budget on unmeasurable initiatives.

  • Action: Download

  How to Install Any Skill

  1. Download the .zip file of the skill you want to run.

  2. In Claude, open Customize → Skills, click +, choose Create skill, then select Upload a skill.

  3. Turn on Code Execution in your Claude settings (required for calculation models).

  4. (For Claude Code users) Unzip directly into ~/.claude/skills/.

  Looking for the full repo?

  Check out the source code, regression tests, and sample datasets on GitHub.

  Get New Skills as They Ship

  I build and release new operational frameworks, attribution models, and diagnostic tools every month. Subscribe to The Cold Take to receive the breakdown and download link whenever a new skill drops.