https://billbecht.io/p/the-cold-take-bcgs-new-math-doesntThe Cold Takeen2026-10-20T17:35:22+00:00The Cold Take: BCG’s New Math Doesn’t Add Uphttps://billbecht.io/p/how-do-you-get-a-cfo-to-say-yes-toThe Cold Takeen2026-10-20T00:27:17+00:00How do you get a CFO to say yes to a marketing budget?